Is nothing sacred anymore?

I was looking at all the Superbowl ads that were posted on YouTube after the Superbowl earlier this week, and I came across this ad for AshleyMadison.com. Basically, it's a dating site for married people that are looking to have an affair. And their tag line is the one that really takes the icing off the cake.

"AshleyMadison.com
When divorces isn't an option."

Frankly, I'm just disappointed. To me, marriage is more than just a legal contract. It's a metaphysical bond between two people. One may argue that humans are, when it all boils down, animals and the majority of animals are polygamous. But that's beside the point. If you wish to believe in that train of thought, don't enter into a marriage, which is in essence a vow to participate in a monogamous relationship with another person.

While I don't think divorce is a viable solution to problems in a marriage, I don't think that this extra-marital dating service is much better. Scratch that, I think it's worse. Breaching the contract is not much better than terminating it. I think it's just a lose-lose situation for both parties.

I know whatever I have just said is idealistic and naive in this "real world" day and age. But I'd like to think of it as me holding true to what I believe in.